| Unit I |
Demand, Utility, and Indifference curves |
7 |
|
- Approach to Analysis of demand |
|
|
- Elasticity of demand |
|
|
- Measure of demand elasticity |
|
|
- Factors of Production |
|
|
- Advertising elasticity |
|
|
Market and Market Structures |
|
|
- Price and output determination under |
|
|
- Perfect competition |
|
|
- Monopolistic competition |
|
|
- Oligopoly |
|
|
- Monopoly |
|
|
- Depreciation and methods for its determination |
|
| Unit II |
Functions of central and commercial banks |
6 |
|
- Inflation |
|
|
- Deflation |
|
|
- Stagflation |
|
|
- Direct and Indirect Taxes |
|
|
- New economic policy |
|
|
- Liberalization |
|
|
- Globalization |
|
|
- Privatization |
|
|
- Monetary & Fiscal policies of the government |
|
|
- Meaning and phases of business cycles |
|
| Unit III |
Definition, nature, and scope of Management |
5 |
|
- Functions of management |
|
|
- Planning |
|
|
- Organizing |
|
|
- Directing |
|
|
- Controlling |
|
|
- Principles of management |
|
|
- Communication |
|
| Unit IV |
Meaning of Marketing management |
7 |
|
- Concepts of marketing |
|
|
- Marketing Mix |
|
|
- Service Marketing |
|
|
- Product Life Cycle |
|
|
- New Product Development |
|
|
- Pricing strategies |
|
|
- Channels of distribution |
|
|
- Promotion Mix |
|
| Unit V |
Meaning, nature, and scope of Financial Management |
5 |
|
- Sources of Financing |
|
|
- Ratio Analysis |
|
|
- Time value of money |
|
